Client Launch Strategist
The first 60–90 days determine whether a client becomes a long-term partner or a short-term churn risk.
Why This Role Exists
The tone we set. The speed we move. The clarity we provide. The authority we establish.
That experience becomes the emotional baseline for the next several years.
Negative Compound Effect
If the client feels:
- •Confused
- •Delayed
- •Disconnected
- •Uncertain
- •Unsupported
Positive Compound Effect
If they feel:
- •Clear
- •Directed
- •Confident
- •Led
- •Progress is happening
This role exists to control that early experience. Not casually. Deliberately.
Core Mission
Establish authority, create strategic clarity, and drive execution speed during the first 60–90 days of the client relationship.
Own the launch phase until:
- Strategy is aligned
- Technical onboarding is complete
- Website and tracking are live
- Campaigns are launched
- Early optimization is underway
- Client confidence is stabilized
This role protects the first quarter.
Big Picture Position
This is not a support role.
This is not long-term account management.
This is early-phase growth leadership.
You are responsible for:
- • Immediate connection
- • Strategic alignment
- • Technical acceleration
- • Momentum activation
- • Protecting the 90-day execution window
- • Transitioning the client cleanly to long-term strategy ownership
The Impact:
If the first 60–90 days are strong, retention rises.
If they are weak, churn risk increases.
Ownership Window: 60–90 Days
Minimum:
60 days
Maximum:
Through website launch + initial campaign optimization
(typically 90 days)
Ownership includes:
Only after this phase does full ownership transfer to the Strategic Marketing Partner.
Immediate SLA – Day 0 Activation
Speed sets tone.*
If signed before 4PM ET
→ Contact within 2 hours
If signed after 4PM ET
→ Contact first thing next business morning
* Even if the launch call is preset, a personal call to check in and double confirm goes a long way.
Required:
- • Live phone call attempt
- • SMS via HighLevel
- • Confirmation of Strategic Alignment Call
Tone:
"Welcome. I'm your launch strategist and will guide you through the first phase of execution. Here's what happens next."
You establish structure immediately.
Not hype. Structure.
The Three Phases
Strategic Alignment
This call sets authority.
You:
- • Clarify revenue goals
- • Confirm top services and margins
- • Lock in service area priorities
- • Understand current lead volume
- • Confirm capacity realities
- • Set 30–60–90 day expectations
- • Establish non-negotiables
Outcome:
- ✓ Clarity
- ✓ Defined success
- ✓ Agreed timeline
- ✓ Defined roles
No gray areas.
Between-Meeting Aggression
Momentum must be protected.
You do not wait for the client.
If access is missing → follow up.
If assets are missing → follow up.
If approvals are delayed → follow up.
If silence happens → follow up.
Silence does not stall the timeline. You control tempo.
Aggressive in follow-up. Calm in delivery.
Technical Onboarding
You guide the client through:
- • Website & hosting access
- • Google platform access
- • Call tracking structure
- • Reporting setup
- • Compliance requirements
If friction appears:
- • Get on Zoom
- • Solve it live
- • Escalate internally if needed
Do not allow email chains to stall progress.
Launch velocity matters.
Quick Wins & Early Momentum
Clients need visible movement.
Within the first 60 days, ensure:
- • High-margin services prioritized
- • GBP optimized
- • Tracking confirmed live
- • Paid campaigns launched
- • Early ranking improvements communicated
- • Early lead volume updates shared
Even if results are early-stage, progress must be visible.
You narrate the momentum.
Authority Positioning
You ARE:
- ✓Launch leader
- ✓Timeline protector
- ✓Friction remover
- ✓Early-phase strategist
You are NOT:
- ✗Long-term strategist
- ✗Unlimited concierge
- ✗Emotional support rep
- ✗Replacement for account management
After stabilization, strategic ownership transitions.
Clean handoff. Clear communication.
Definition of "Launched"
A client is not considered launched until:
- Website is live (if rebuild required)
- Tracking is confirmed working
- Ads are active
- SEO execution underway
- Reporting dashboard accessible
- Client understands optimization cadence
- Client expectations are stabilized
Signed ≠ launched.
Launched = aligned, activated, confident.
Standard of Excellence
Operate with:
- • Urgency
- • Structure
- • Authority
- • Clarity
- • Relentless follow-up
- • Controlled communication
Protect:
- Speed to clarity.
- Speed to launch.
- Speed to trust.
- Speed to early stability.
Why This Matters Long-Term
The first 60–90 days set:
- • Trust baseline
- • Authority perception
- • Communication habits
- • Execution expectations
- • Emotional confidence in the partnership
That first impression echoes years later.
This role controls that impression.
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